literacy, there could be no market or price system, a factor 
which constrains “backward” countries to be “communist,” or 
tribal. There is no known means of having our price and 
distribution system without long and extensive experience of 
literacy. But we are swiftly becoming aware of these matters as 
we move into the electronic era. For telegraph, radio and TV do 
not tend towards the homogeneous in their effects of print 
culture and dispose us to easier awareness on non-print 
cultures.

The passion for exact measurement began to dominate the 
Renaissance.

*     Just as Father Ong in his work on Ramus has provided the 
necessary insight into the strange similarities of form and 
motive between medieval logicians and Renaissance merchants,